In the bustling town of Ibadan, a friend of mine, Blessing, started a pepper soup and grill joint with just ₦500,000 in total capital. With most of that money going into a rented container and kitchen setup, Blessing had almost nothing left for marketing. Yet, within three months, her...

When Dayo, a young entrepreneur from Ibadan, launched his cassava flour business, he was sure he had done everything right. He had his NAFDAC number, branded packaging, even an Instagram page. But six months in, he was struggling to stay afloat. Customers weren’t returning, inventory was piling up, and...